Florida’s tourism marketing agency Visit Florida has begun efforts to offset images of damage from Hurricane Ian, filming "blue sky" footage of unaffected areas of the state for a soon to launch promotional campaign.
Visit Florida want to show that Florida is open for business, and here ready to welcome visitors.
Filming has already taken place here in Orlando for the project.
“This content, along with PR programming and talking points, will be ready to go when the time is right for statewide promotion, including banner ads, video and social media,” Visit Florida said in a news release.
Florida’s tourism marketing agency has paused advertising as it crafts this new campaign to offset the negative images of washed-out communities and damaged bridges from Hurricane Ian.
The agency didn’t give a timeline about when the ads would start to run.
The agency has already recorded images of Orlando, Miami, Tampa, Palm Beach, Jacksonville, Pensacola, Destin, Tallahassee and Amelia Island for the post-storm effort and will soon film in St. Augustine and the Florida Keys, the news release said.
Visit Florida has similarly worked to offset past negative media coverage from hurricanes and issues such as the Zika virus and algae blooms. Also under development, according to Visit Florida, is a package for the heavily impacted areas “when they are ready to welcome visitors again.”
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