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Upcoming Movie Wicked brings New Experiences, Food and Merchandise to Universal Orlando Resort

The upcoming movie, Wicked comes to life at Universal Orlando Resort, Beginning in Late October.

Wicked, the upcoming Cinematic Event brings New Experiences, Food and Merchandise to Universal Orlando Resort

This October, Universal Orlando Resort, and Universal Studios Hollywood, invites guests to defy gravity with a variety of all-new immersive experiences and exclusive merchandise inspired by Wicked, Universal Pictures’ highly-anticipated film, in theaters November 22.


The engaging Wicked experiences here in Orlando are both designed to capture the imagination and spirit of the breathtaking world of Wicked, allowing guests to express their fandom through fashion and accessories, while stepping into the story for the first time ever.




Starting in late October, Universal Orlando Resort will welcome guests to Wicked: The Experience – housed in the former location of the UNIVRS store and adjacent retail locations steps away from the front gate – where they will have the unique opportunity to step into the fantastical Land of Oz.


This exclusive, one-of-a-kind experience will whisk guests along the yellow brick road and into a variety of iconic Wicked locations from Shiz University to the Emerald City.


Fanciful costumes and props created by the designers from the film will also be on display as guests become immersed in spectacular scenic and theming that will recreate some of the most memorable moments of the film.




Wicked, the upcoming Cinematic Event brings New Experiences, Food and Merchandise to Universal Orlando Resort

Fantabulous-themed dining will complement these exciting Wicked experiences at Universal Studios Florida, as well as Voodoo Doughnuts and The Toothsome Chocolate Emporium & Savory Feast Kitchen at Universal CityWalk who will share the joy with the debut of a limited time treats inspired by the world of Wicked.


Wicked, the upcoming Cinematic Event brings New Experiences, Food and Merchandise to Universal Orlando Resort

At the core of these experiences will be redefining new retail opportunities and exclusive products, inviting guests to rejoicify as they peek behind the Emerald City gates.


Wicked, the upcoming Cinematic Event brings New Experiences, Food and Merchandise to Universal Orlando Resort

An exciting variety of merchandise including elevated apparel, home goods, accessories, toys and more along with exclusive products will be available at Universal Orlando Resort, and at Universal Citywalk including:


Wicked, the upcoming Cinematic Event brings New Experiences, Food and Merchandise to Universal Orlando Resort

The Shiz University collection is inspired by the iconic school where Glinda and Elphaba first cross paths featuring back-to-school must-haves featuring a Spirit Jersey, duffle bag, tumbler, hat, journal and more.


Wicked, the upcoming Cinematic Event brings New Experiences, Food and Merchandise to Universal Orlando Resort

The legendary Studio MinaLima developed exclusive, Wicked-inspired graphics and prints for a cross-category collection including an intricate all-over-print on apparel, accessories, home goods and confections, as well as stationery.


Wicked, the upcoming Cinematic Event brings New Experiences, Food and Merchandise to Universal Orlando ResortWicked, the upcoming Cinematic Event brings New Experiences, Food and Merchandise to Universal Orlando Resort

Wicked, the upcoming Cinematic Event brings New Experiences, Food and Merchandise to Universal Orlando Resort

The Wicked logo will don many items from hats and totes to notebooks and mugs, perfect for fans to show their Wicked pride as they dance through life.


Wicked, the upcoming Cinematic Event brings New Experiences, Food and Merchandise to Universal Orlando Resort

Those looking for even more products can find a variety of offerings, including beautiful fashion dolls from Mattel, Funko Pops! of fan-favorite characters, LEGO sets featuring the Land of Oz, Loungefly bags as well as cosplay and prop replicas from The Noble Collection.


Wicked, the upcoming Cinematic Event brings New Experiences, Food and Merchandise to Universal Orlando Resort

Are you excited for the Wicked experiences coming to Unviersal Orlando? Comment below, and feel free to share, and comment on this article on social media.




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