Universal Creative, the team that designs, develops, and delivers attractions, shows, hotels, restaurants, and resorts across the globe for Universal Parks & Resorts, has selected the University Of Central Florida as a preferred partner for a unique and immersive learning experience launching in Spring 2023.
Called the UCF/Universal Creative Lab, the offering provides students with specially designed coursework and on-site sessions at Universal Orlando Resort.
Class members will also have opportunities to interact with Universal show producers, engineers, creative directors, executives, and other industry professionals with the goal of providing students with an in-depth look at the design and development process.
“People love the energy and thrill of experiencing epic stories and exhilarating adventures and Universal is an incredible place to build a career,” said Mike Hightower, president, Universal Creative. “The Creative Lab with UCF gives students immersive, hands-on, real-world experience through instruction from our talented team. This kind of learning is great for UCF students, great for our theme parks and entertainment, and great for Universal Creative as we help grow and inspire the next generation of creators.”
The three-credit classes will be offered through the Themed Experience program in the College of Arts and Humanities. The program began in 2019 and was started to meet the growing demand for creating experiences across the tourism, hospitality and events industry in Orlando and beyond.
“Orlando is the international hub of the themed entertainment industry,” said Peter Weishar, founding director of UCF’s Themed Experience program. “World-leading organizations, like Universal Creative, are right here at our doorstep. We know our students need first-hand knowledge of the cutting-edge innovation and industry-best practices to become the next generation of themed entertainment. We are grateful Universal Creative shares that vision.”
The first class will be offered to graduate students enrolled in UCF’s Themed Experience program. A second class will take place in Summer 2023 and will be open to graduate and upperclass students from any accredited college or university.
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