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Surf Expo, the world’s premier watersports and beach lifestyle tradeshow returns to Orlando

Surf Expo expands reach as the ultimate watersports and coastal lifestyle trade show returns to Orlando.

Surf Expo, the world’s premier watersports and beach lifestyle tradeshow returns to Orlando

Surf Expo, the world’s premier watersports and beach lifestyle tradeshow, is returning with increased international participation to the Orange County Convention Center in Orlando, Florida.


From September 5-7, 2024, more than 650 exhibitors representing over 750 brands will gather to display the latest in watersports, beach, resort, swim, outdoor, and coastal life products across an expansive show floor.


Surf Expo September 2024 will feature an impressive array of products and innovations from top brands in surf, shoreline, skate, paddle, boutique, resort, coastal gift, swimwear, and footwear categories. Attracting over 6,000 retail buyers from 60 countries, these attendees represent leading retailers and key accounts from the U.S., Canada, the Caribbean, Australia, Central, and South America and more.


Notably, international retailers and distributors from countries like Mexico, Peru, Brazil, the Bahamas and Cayman Islands will be in attendance, reflecting the event’s expanded global reach and influence.



“The international flavor of Surf Expo will be more noticeable than ever at our September 2024 event,” said Roy Turner, Surf Expo Show Director. “Not only will this show bring together all the major brands along with new and emerging products that are setting the trends for next year, but also feature a larger number of global exhibitors and attendees. This surge in interest is driving strong attendance from international retailers who are looking to our market as the leader across the surf, beach, and resort product categories.”


Surf Expo, the world’s premier watersports and beach lifestyle tradeshow returns to Orlando

With the increased interest in private label, athleisure, and sportswear, buyers are eager to discover fresh and innovative brands that will set their businesses apart in the coming year.


The event will showcase a mix of industry giants and emerging brands, including major surf brands such as Hurley, Quiksilver, Body Glove, Rip Curl, O’Neill, Billabong, RVCA and Volcom alongside up-and-coming names like Seager, Former, Rivvia, Duvin, Free Fly, GOORIN and Aloha Collection. More brands in the lineup include IPD, Roark, Katin, Salty Crew, …Lost, Jetty, VISSLA, Skullcandy, Dark Seas, Diff Eyewear, Birkenstock, PQ Swim, Rhythm, Chubbies, Howler Brothers, Rocket Dog, Spartina 449, Tommy Bahama, PrAna, Skechers, ORCA and GCI Outdoor. Plus, lots of NEW brands that are excited to share their products.



Surf Expo is the largest and longest-running watersports, beach and resort lifestyle tradeshow in the world. Produced twice annually in January and September, Surf Expo draws buyers from stores across the U.S., the Caribbean, Central and South America, and around the world.


Surf Expo, the world’s premier watersports and beach lifestyle tradeshow returns to Orlando

The show features hundreds of apparel and hardgoods brands and a full lineup of events, educational opportunities and more. Surf Expo is a TRADE ONLY event for exhibiting manufacturers, industry-specific qualified retailers and media and is not open to the public.


Qualified retailers, there is still time to register!


We encourage you to be part of the local conversation, comment on this latest news below, and feel free to share this article with your own community on social media.



Surf Expo, the world’s premier watersports and beach lifestyle tradeshow returns to Orlando

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