Say bye to Perkins Restaurant & Bakery, as brand reintroduces itself as Perkins American Food Co., with new brand identidy to debut in Orlando.
Longtime family favorite, Perkins has revealed that its making huge changes to the well known restaurant chain, including a change of name to Perkins American Food Co.
And it's not just a name change, Perkins will introduce new branding, restaurant designs, and more.
Perkins began back in1958 in the heartland of the Midwest, and now has nearly 300 locations across the United States and Canada.
The first redesigned store is slated to open in Orlando in late 2024, which will be the first market to unveil the redesign.
“Perkins is an American-born brand where hospitality comes to life for the eclectic tastes of today’s adventurous diners. We are bringing the same soul, with a new attitude,” said Toni Ronayne, President of Perkins American Food Co. “Our rebrand is way more than a new logo and descriptor. This is a declaration of our values, our food and our roots, by showing how modern American hospitality comes to life. We’re always stepping forward and evolving, just like the communities we serve.”
In addition to the new branding, a revamped menu is on the way, including an expansion of value offerings, and expansion of capabilities, including third-party deliveries, off-premise dining, catering, and a loyalty program coming soon.
With the revamp of the menu, the brand is focusing on value and providing crave-worthy plates. Bakery remains a key focus, and the in-house bakeries will continue to produce iconic pies, muffins and cookies daily while expanding into new and exciting treats that will elevate the brand’s bakery offering.
“These are truly exciting times for Perkins and we are delighted to share these momentous changes with our guests, teams, and franchise partners,” said Ronayne. “As we step into the future, the heart of the brand remains the same, while our evolution gains fantastic momentum.”
Find out more about Perkins, here.
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