Disney have shared news that they are 'bringing together a collection of Disney experiences for groups under a new brand to help guests gather again in meaningful ways.'
The new brand name is Disney Destination Gatherings, a collection of three Disney businesses that includes Disney Meetings & Events, Disney’s Fairy Tale Weddings & Honeymoons, and Disney Imagination Campus.
All three have operated under their own brands in the past, but it appears that Disney are merging the three brands together under this new single brand aimed at increasing group sales.
Disney announced today, October 5, 2022, that the new brand, Disney Destination Gatherings 'brings together three different group-travel experiences specifically to meet the needs of those who plan meetings, social events, weddings and student-group travel.'
It's too early to say if this apparent merger will result in a loss of jobs, or what the implications are for the three individual brands as they are brought together, but any merger results in a consolidation, and it will be interesting to see what happens as Disney move forward with this move.
Here we have listed the three individual brands, which will now merge into one.
Disney Meetings & Events
Disney Meetings & Events organise conferences, association meetings, incentive programs, social events and corporate meetings held at Walt Disney World Resort in Florida, Disneyland Resort in California, and Aulani, A Disney Resort & Spa in Hawaii, and aboard Disney Cruise Line ships.
Disney’s Fairy Tale Weddings & Honeymoons
For three decades, Disney’s Fairy Tale Weddings & Honeymoons have planned engagements, weddings, honeymoons, and vow renewals at Walt Disney World Resort; Disneyland Resort; Aulani, A Disney Resort & Spa; or aboard Disney Cruise Line ships.
Disney Imagination Campus
Disney Imagination Campus offers workshops for students, inspiring them in the topics of leadership and innovation, arts and humanities, science and technology and performing arts.
Workshops offered at Walt Disney World and Disneyland Resorts include immersive hands-on learning so students from elementary through high school and college can build their skill sets and prepare for life’s adventures.
With Disney Destination Gatherings, Disney say they hope to bring people together again with unforgettable experiences created by a brand they can trust.
Is this the end of the 3 original brand names? Possibly, with the video that Disney have released with information on the 'merger.'
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