Disney Ever After is a one-of-a-kind-store featuring fun collections with your favorite Disney characters. photo-spots, and create-your-own headbands.
Ever After Jewelry Co. & Accessories closed its doors at the Town Center in Disney Springs on June 16 to make way for Disney Ever After, a brand new retail concept from Disney.
The new store, Disney Ever After is now open with a colorful new theme and is the first location at Walt Disney World to feature the must-have custom character headbands that debuted at Hong Kong Disneyland Resort and Disneyland Resort earlier this year.
Show off your love for popular Disney and Pixar characters when you customize your very own headband with mini plushes of:
Mickey Mouse
Minnie Mouse
Donald Duck
Daisy Duck
Chip
Dale
Winnie the Pooh
Tigger
Stitch
Buzz Lightyear
Aliens
Lots-o'-Huggin' Bear
Finding Your Favorite Character
From the crisp white of Baymax to the playful purple of Figment, Disney Ever After is your one-stop shop for colorful character-focused collections.
Guests are sure to find a character they connect with, whether it’s Stitch, Marie or a classic like Donald Duck! The store joined the celebration of Donald Duck’s 90th birthday with an all-new collection for the #1 duck.
Creating a Colorful Masterpiece
The rethemed location was thoughtfully crafted by a team of cast members who put heart and soul into its design. “We’re telling a color story,” said Eric Rachaphoumy, Manager of Merchandise Presentation, referring to the bold blocks of each display. Eric and his team’s goal is to draw you into the story of the characters and the emotion each conveys as you explore the store.
Bringing Home a Memory
Whether you’re looking for a trendy headband to match your outfit or a huggable plush of your favorite character, there’s something for everyone at this new location.
Once you’ve made your purchase, you’ll be styled just right for a photo op! In the store, you’ll find a large chair made of Disney plushes! Take a seat and selfie—just be sure to smile. It’s a picture-perfect souvenir you won’t find anywhere else in Walt Disney World.
Disney Ever After is now open at Town Center in Disney Springs at Walt Disney World.
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