Which team will make history by taking the first bite of the giant toaster pastry mascot at Pop-Tarts debut bowl game?
The winning team of the upcoming Pop-Tarts Bowl will go home with far more than just bragging rights and a Championship Trophy, they can also expect a belly full of the first-ever Edible Mascot!!
"For sixty years, Pop-Tarts has sacrificed everythingin the name of Crazy Good flavor, so why wouldn't that include our beloved Football Mascot, too?" said Heidi Ray, Senior Director of Marketing, Pop-Tarts. "Since we announced our title sponsorship of the Pop-Tarts Bowl, fans have been speculating on the larger-than-life game day experiences we will be tackling, and this is the first of many traditions that fans can expect Pop-Tarts to upend on game day."
Stay tuned next week, following the Bowl Matchup Announcements, for additional Crazy Good moments Pop-Tarts has in store for the first-ever Pop-Tarts Bowl, from concessions and Fan Fest to the entertainment on and off the field.
The Pop-Tarts Bowl, will take place on Thursday, December 28 at 5:45 p.m. ET, with the game broadcast live on ESPN.
The post-season showdown will unfold as representatives from the Atlantic Coast and Big 12 conferences face off at Camping World Stadium in Orlando.
This year's Pop-Tarts Bowl will be the 34th edition of the game, with Pop-Tarts sponsoring the NCAA college football bowl for the first time.
The fully integrated, multi-year partnership between Pop-Tarts and Florida Citrus Sports includes exclusive naming rights, digital and social media content, in-stadium exposure, product sampling and on-site activation at the game and other organization events.
Most recently known as the Cheez-It Bowl, it has become must-see TV as one of America's favorite post-season contests since relocating to Central Florida in 2001.
"We're excited to partner with Pop-Tarts and look forward to welcoming another one of America's most beloved brands to Orlando," Florida Citrus Sports CEO Steve Hogan said. "The best bowl trip in college football only gets better with the Most Valuable Pastry on your team, so get ready for unforgettable experiences at the Pop-Tarts Bowl debut this December."
The 2022 bowl game, a 35-32 Florida State University victory over University of Oklahoma, drew an announced crowd of 61,520 and boasted a total live audience of 5.4 million viewers, making it last year's second-most-watched postseason game outside of the New Year's Six.
Cheez-It will remain the cheeziest sponsor of college football's postseason at the Cheez-It Citrus Bowl, also organized by Florida Citrus Sports and held at Camping World Stadium.
The 78th Cheez-It Citrus Bowl will kick off at 1 p.m. on New Year's Day and airs on ABC.
Tickets to both games are available through Florida Citrus Sports now and will go on sale to the public after teams are selected on Sunday, December 3.
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