The brand behind the Cheez-In Diner celebrates fans' favorite pregame tradition with a touchdown-worthy Cheez-It inspired menu.
Hut, hut, hike! Cheez-It is hitting the open road again, bringing its signature cheesy flare to college football fans to get them "Feelin' the Cheeziest" ahead of the Cheez-It Citrus Bowl in Orlando.
Known for delicious absurdity, Cheez-It is transforming game day bites at fans' favorite pregame tradition, college football tailgates. Introducing the brand's first-ever Cheez Wheelz experience, a custom food truck that's ready to tackle taste buds and serve up irresistibly cheesy concoctions.
Cheez Wheelz is bringing the stadium excitement to pre-game festivities as it travels through two iconic Big 10 and SEC towns leading up to the Cheez-It Citrus Bowl. Fans can savor a mouthwatering menu of reimagined tailgate classics infused with that signature Cheez-It flavor. With friendly rivalry in the air, diehard fans can tackle their appetites, enjoy classic tailgate games and gear up with Cheez-It football merch, so they're "Feelin' the Cheeziest" from kickoff to the final whistle.
"Building on the success of the Cheez-In Diner's absurdly craveable dishes, we knew we had to bring that experience to tailgates where Cheez-It is already a fan favorite football-watching snack," said Cara Tragseiler, Senior Brand Director for Cheez-It. "Cheez-It is all about celebrating our absurdly passionate fans, and what better way to get them energized – and satiated – leading up to the Cheez-It Citrus Bowl? We're excited to serve up our absurdly delicious Cheez-It infused tailgate creations during college football season as fans cheer on their favorite teams!"
THE GAME-WINNING CHEEZ WHEELZ MENU
This crave-worthy menu is sure to excite your tastebuds, featuring:
Smash Cheez-Burger: Throwback to an original Cheez-In Diner favorite, the Original Extra Cheez-Burger: Sack your tastebuds with our Original Cheez-It cracker-infused smashburger, topped with irresistibly cheesy pimento cheese and served on a buttery bun.
Chili Mac & Cheez-It Dog: Is it a hot dog? Mac & Cheese? It's the perfect trick play! A beef hot dog, served on a bun, topped with Original Cheez-It cracker-infused chili, Pepper Jack Mac and Cheez-It and crushed Pepper Jack Cheez-It crackers.
Cheezy Pickle Dip: The MVP of dips. Our Buffalo Wing Cheez-It cracker-infused dill pickle dip is topped with crushed cheesy crackers and pickle bits. Capped off in dill seasoning and crushed Buffalo Wing Cheez-It crackers. Served with Cheez-It Snap'd crackers for dipping.
ROLLING UP TO A TAILGATE NEAR YOU
Cheez Wheelz officially hit the road on Saturday, November 2, when the iconic snack will bring together Big 10 rivals in Happy Valley, PA. Then, on Saturday, November 16, the'll be heading to Athens, GA looking to break bread with SEC diehards.
The Cheez Wheelz food truck will be rolling into town in time for game day tailgates, and each of the following locations will be serving food while supplies last!
The food truck will then roll into Camping World Stadium for The Cheez-It Citrus Bowl in Orlando on December 31, 2024.
For details and tickets to the The Cheez-It Citrus Bowl click here.
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